CEO Laura shares why she built Lateral.

Laura Ashforth, CEO of Lateral, shares how her own parents inspired the creation of The Lateral Health Plan and explains why today's active over-60s deserve health insurance built specifically for their needs.

More Videos

Member Rob explains why he switched to Lateral.
03:11

Lateral member Rob explains why he switched health insurance after leaving full time work, and how transparent pricing, preventative health benefits and a more flexible approach to pre-existing conditions made Lateral the right choice for him.

Watch now →
Chairman Steven on what it means to be 60.
02:43

As Lateral founder Steven approaches his 60th birthday, he explains why the company was created to challenge outdated ideas about ageing and support active people over 60 with health insurance designed around how they really live.

Watch now →
Head Nurse Jayne explains how we care.
02:53

Jayne, Lateral's Head of Nurse Navigation, explains how speaking to a qualified nurse first helps members make informed decisions about NHS and private healthcare, ensuring they receive the right care at the right time.

Watch now →
Member Kim on her first ever health insurance.
02:25

Lateral member Kim had never had private health insurance before. She shares why rising NHS waiting times led her to choose Lateral, and how it gave her confidence without replacing the NHS she values.

Watch now →