Lateral life
There's later life. And there's Lateral life.
Lateral begins at 60.
We’re rethinking the health and wealth bigger picture for fit, active over 60s. Those with no intention of stopping.
People who see later life as a time to do more, not less. Making every moment count with family, friends and new experiences. Those who understand the value of lifelong healthy habits. Taking responsibility for their lives and the lives of others.
We engage with dynamic, independent and strong characters. We reject tired stereotypes about age. We build innovative products for your health and wealth. Powered by future-facing technologies you won’t find at all traditional providers.
We stand with those who don’t stand still. Unless you’re enjoying the view. Lateral begins at 60.
The values we live by
Think laterally
We don’t limit our vision to what we can see around us today. We ask why it’s always been done that way. We think longer and harder to reimagine what could be possible.
Act with respect
We treat every customer and colleague with patience and dignity. We represent our audience authentically, always listening and always learning. We do the right thing even when no one is watching.
Communicate transparently
We are transparent with each other and our customers. That’s how to build trust. Sharing the good and the bad openly. That way our intentions are clear and we can all make informed decisions.
Stay optimistic
We bring a positive mindset to all challenges. We identify and share the many upsides of getting older. Setbacks are part of learning and personal growth. Together we’ll find a way through.
Be pragmatic
We’re determined and committed to the cause and will do whatever it takes to deliver for our customers.